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The basic model for this line is the popular digital square design of the 5600 series.
The colors of the GW-B5600GZ model are inspired by the tones of Gorillaz's most recent album, called "THE NOW NOW". The design incorporates a combination of pop blue and pink, and the bi-colour "NOW" message floats on the screen each time it is lit by backlighting, capturing the essence of Gorillaz's innovative and popular virtual band, and the spirit of G-SHOCK's constant and never-ending evolution and innovation.